In freight, talent is everything. But attracting great talent is only half the battle. The other half is retention, which means keeping that talent engaged, aligned, and growing with the company over time. That is the exact conversation Wasim Munayyer, Founder and CEO of Munayyer Group, is bringing to the Broker-Carrier Summit in Indianapolis from April 28 to May 2, 2025. This year’s event offers more than just networking. It is an opportunity to focus on what actually works when building high-performing teams in a market that demands more from its people than ever before.

On Wednesday from 10:30 AM to noon, Wasim will join Blake Collins and Joel Cox for a breakout session titled “Winning Teams, Winning Culture: Attracting, Retaining & Empowering Talent in Freight.” The panel brings together experienced voices across recruiting, brokerage, and carrier operations to explore how culture is not just a nice-to-have. It is a measurable driver of growth, stability, and long-term performance. As companies navigate tighter margins and increased competition, the ability to build teams that perform and stay has never been more important.

Freight Talent Is Looking for More

The logistics workforce is evolving. Compensation still matters, but candidates today are also seeking purpose, clear leadership, and opportunities to grow. Culture serves as the foundation that supports all of these goals. Without it, even the most skilled hires will not stick around for long.

This breakout session will dive into practical ways freight leaders can make culture a competitive advantage. Wasim and the panel will explore topics such as:

• Recruiting Through Culture: Why leading freight teams prioritize values and alignment in their hiring decisions
• Retention That Lasts: What keeps top performers engaged, even during market uncertainty
• Culture in Action: Real-world examples of how culture supports better team morale and collaboration
• From Onboarding to Longevity: How intentional onboarding creates lasting connections from day one

These are strategies rooted in daily operations, from how roles are defined to how leaders support their people. Attendees can expect a session that moves beyond theory and into real stories and tools they can use right away.

The Stakes Have Never Been Higher

Freight companies are being pushed to perform in increasingly lean conditions. Every hire matters. Every team member counts. And every leadership decision has the potential to either strengthen or weaken company culture. High turnover is no longer just a problem. It is a risk that disrupts operations, slows momentum, and can have long-term costs on growth.

That is why this panel is so timely. Culture is not a soft metric. It is a strategic lever. And at this year’s Broker-Carrier Summit, Wasim and the panel will show exactly how that lever can be used to build freight businesses where top performers thrive. Whether you are scaling a brokerage or leading a carrier operation, these insights will help you build stronger, more sustainable teams.

Why Munayyer Group Focuses on Culture-Driven Hiring

At Munayyer Group, we believe culture is not just a part of the hiring process. It is the foundation of a long-lasting team. As an executive search firm focused on logistics and technology, we help our clients make smarter, longer-term hiring decisions. A strong resume tells only part of the story. Cultural fit tells the rest.

We partner closely with founders and hiring leaders to define what success looks like in their environment. That includes aligning on values, communication preferences, and leadership style. Then we take those insights and lead the search process to find professionals who are not only qualified but aligned and motivated to grow with the team.

Beyond individual searches, we also advise companies on building better hiring systems. Whether it is crafting job descriptions that speak to culture or building onboarding processes that create early wins, we help companies develop the kind of workplace people want to stay in.

Hiring should not be about plugging holes. It should be about building strong teams that support business growth for years to come. That is exactly what we help our clients do every day.

If you are attending the Broker-Carrier Summit, be sure to catch Wasim’s session on Wednesday morning. And if you are ready to start building a culture-first hiring strategy that leads to long-term success, reach out to our team.